Check out Porsche's new $100-million US headquarters — it's like Disneyland for car lovers
2015-10-21
Porsche's CEO was just names the new CEO of parent company Volkswagen.
Back in May, Porsche opened a brand-spanking-new North American headquarters. The car maker did this because Porsche's business has been booming in recent years — one of the reasons that Matthias Müller will succeed Martin Winterkorn in the aftermath of an emissions-cheating scandal that has rocked VW.
The next time you find yourself flying into Hartsfield-Jackson Atlanta International, take a look at the northeast corner of the airport.
There you'll find a groovy-looking building with sports cars speeding on an adjacent racetrack. That's the $100-million HQ and Porsche Experience Center.
"We celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta," Müller said when the new HQ opened. "We are investing more than ever before, heightening visibility for the Porsche brand in the US and worldwide."
Business Insider recently traveled to Atlanta and checked out the place. We'll report on our adventures in a later post, but in the meantime, have a look at what got us to hop on a plane and fly down to Georgia.
Porsche North America has called Atlanta home since 1998. But with the new 27-acre facility, Porsche has created an opportunity to connect with current and prospective buyers.
In fact, the new Porsche compound is the largest investment the company has ever made outside Germany. So what do the new HQ and Porsche Experience Center offer? How about a 1.6-mile, high-speed test track. Here, drivers will be able to push the handling of their Porsches to the limits. And there's an off-road course, where drivers can get a little muddy.
The Porsche Experience Center also features two handling courses and a kick-plate course, where drivers can learn how to react when their car loses traction.
Inside, the PEC features a state-of-the-art human performance sports science laboratory where experts train Porsche Experience customers using many of the same techniques used to prepare the company's racing drivers. There's also a driving simulator.
Inside, you'll find a gallery of classic Porsches from the company's illustrious past, such as this Brumos Racing Porsche and the classic Porsche 356 Speedster or some cool artifacts from Porsche's past.
Those interested in fine dining can drop by Restaurant 356. Enjoy a nice meal as you take in the driving action on the test track. There's also space to relax at the Carrera Cafe.
Here's a mural of legendary company executive Ferry Porsche.
There's also a Porsche design studio, where customers can configure their future cars.
Naturally, there's a gift shop.
On the business end, the facility features 13,000 sq. ft. of business and meeting space.
Ultimately, the best part is that you don't even need to be a Porsche owner to experience the awesomeness of the new facility.
Source:http://www.businessinsider.com/check-new-porsche-atlanta-us-headquarters-2015-5
Back in May, Porsche opened a brand-spanking-new North American headquarters. The car maker did this because Porsche's business has been booming in recent years — one of the reasons that Matthias Müller will succeed Martin Winterkorn in the aftermath of an emissions-cheating scandal that has rocked VW.
There you'll find a groovy-looking building with sports cars speeding on an adjacent racetrack. That's the $100-million HQ and Porsche Experience Center.
"We celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta," Müller said when the new HQ opened. "We are investing more than ever before, heightening visibility for the Porsche brand in the US and worldwide."
Business Insider recently traveled to Atlanta and checked out the place. We'll report on our adventures in a later post, but in the meantime, have a look at what got us to hop on a plane and fly down to Georgia.
Porsche North America has called Atlanta home since 1998. But with the new 27-acre facility, Porsche has created an opportunity to connect with current and prospective buyers.
In fact, the new Porsche compound is the largest investment the company has ever made outside Germany. So what do the new HQ and Porsche Experience Center offer? How about a 1.6-mile, high-speed test track. Here, drivers will be able to push the handling of their Porsches to the limits. And there's an off-road course, where drivers can get a little muddy.
The Porsche Experience Center also features two handling courses and a kick-plate course, where drivers can learn how to react when their car loses traction.
Inside, the PEC features a state-of-the-art human performance sports science laboratory where experts train Porsche Experience customers using many of the same techniques used to prepare the company's racing drivers. There's also a driving simulator.
Inside, you'll find a gallery of classic Porsches from the company's illustrious past, such as this Brumos Racing Porsche and the classic Porsche 356 Speedster or some cool artifacts from Porsche's past.
Those interested in fine dining can drop by Restaurant 356. Enjoy a nice meal as you take in the driving action on the test track. There's also space to relax at the Carrera Cafe.
Here's a mural of legendary company executive Ferry Porsche.
There's also a Porsche design studio, where customers can configure their future cars.
Naturally, there's a gift shop.
On the business end, the facility features 13,000 sq. ft. of business and meeting space.
Ultimately, the best part is that you don't even need to be a Porsche owner to experience the awesomeness of the new facility.
Source:http://www.businessinsider.com/check-new-porsche-atlanta-us-headquarters-2015-5
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